Entrepreneurs of Color Fight for Fair Share of Legal Weed Wealth

People of color historically disadvantaged by the nation’s marijuana laws are largely missing out on burgeoning cannabis opportunities and wealth now that legalization spreads across the states—and minority entrepreneurs are pushing for change.

“I was the only Black woman for a long time in a lot of rooms—sometimes, still am,” said Iyana Edouard, a 27-year-old cannabis marketing specialist and content creator in California. For five years, she ran Kush & Cute, a small business that sold hemp skin care products.

When Edouard launched her company, it was one of the few brands of its kind owned by a Black woman, ...