CFPB Sues LendUp for Failing to Correct Deceptive Marketing (1)

The Consumer Financial Protection Bureau sued LendUp Loans LLC, alleging the fintech lender has continued deceptive conduct despite its $3.6 million penalty and redress in 2016.

Oakland, Calif.-based LendUp deceived borrowers into believing they could get lower rates on future loans by climbing the “LendUp Ladder,” the CFPB said in a complaint filed Wednesday in the U.S. District Court for the Northern District of California.

The ladder is marketed as an option for borrowers who repaid loans on time and took LendUp’s financial education courses to borrow larger personal loans at lower costs, the complaint said.

However, around 140,000 repeat ...