Buy-Now, Pay-Later Fintech Affirm Makes Long-Awaited UK Debut

Affirm Holdings Inc. will begin offering its fast-credit options in the UK as part of its latest push for growth outside its home markets.

The company has hired 30 employees across the country for the launch and plans to hire additional UK-based staff, Chief Executive Officer Max Levchin said in an interview. This will include staff for its commercial support, compliance and regulatory relations teams, he said.

The business will be led by Ruth Spratt, who’s country manager for the UK. She most recently held a similar role at the payments provider Zip, which shuttered its UK operations ...