BofA Combines Consumer Units Under Holly O’Neill as Leader (1)

April 1, 2025, 1:35 PM UTC

Bank of America Corp.’s head of retail banking, Holly O’Neill, is expanding her reach at the company, with more consumer lines being put under her oversight.

O’Neill will now lead the bank’s preferred line of business in a newly formed role as president of consumer, retail and preferred, Chief Executive Officer Brian Moynihan said Monday in a memo to staff. She takes over for Aron Levine, president of preferred, who’s leaving to pursue opportunities outside the company, according to the memo.

Holly O’Neill
Source: Bank of America

The move brings the two consumer businesses, retail banking and preferred, which focuses on more ...

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