Why Are Deepfakes Everywhere? Can They Be Stopped?: QuickTake

July 23, 2025, 9:36 AM UTC

The internet is awash in deepfakes — audio, pictures or video made using artificial intelligence tools in which people appear to do or say things they didn’t, be somewhere they weren’t, or that change their appearance. Some involve nudification, where photos are altered to depict someone unclothed. Other deepfakes are deployed to scam consumers, or to damage the reputations of politicians and other people in the public eye.

Advances in AI mean it takes just a few taps on a keyboard to conjure up a realistic deepfake. Alarmed governments are trying to fight back, but it’s been a losing ...

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