What Is ‘Dynamic’ Pricing and How Does It Work?: QuickTake

Anyone who has searched for a flight or an Uber ride is probably used to seeing the advertised price change before they actually come to book it. But this phenomenon of “dynamic” pricing is not widely known to apply to concert seats. Fans of Oasis discovered it on Saturday, when the cost of tickets for the British rock group’s comeback tour more than doubled in the space of a few hours. UK Culture Secretary Lisa Nandy said it was “depressing to see vastly inflated prices excluding ordinary fans,” and promised to examine dynamic pricing as part of a government probe ...