Universal Partners With Nvidia on AI Music Creation, Discovery

Jan. 6, 2026, 4:00 PM UTC

Universal Music Group NV is partnering with Nvidia Corp. to boost the role of artificial intelligence in music discovery and creation, as record labels seek to capitalize on the fast-growing technology while managing the risks AI poses to their catalogs.

The collaboration between the world’s largest record label and the leading AI chipmaker is the first of its kind, Universal said.

The partnership will focus on using AI to improve the way fans discover music and engage with artists beyond current search and personalization tools, Universal said in a statement Tuesday. The companies plan to build upon Nvidia’s Music Flamingo ...

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