The Em Dash Wars: How LinkedIn Users Are Policing AI Writing

Over the summer, Kiara Stent set out on a hunt. She started scrolling through the LinkedIn posts of various people — including leaders in the marketing field and people she knows — reading some 200 posts across about 50 different profiles. What she found “made me lose a little bit of respect,” she said, especially for the people in more senior roles. About 75% of the posts, in her opinion, seemed to be generated by artificial intelligence.

Stent, a 25-year-old marketer in Cape Town, began this informal research project after noticing that the posts in her feed had started to ...