The $11 Billion Oura Ring Is Finding Its Voice: Parmy Olson

Oct. 17, 2025, 3:30 AM UTC

The Oura Ring’s chunky shape might look strange if you’ve got spindly fingers, but the Finnish company behind the health-tracking jewelry makes up for that with a generative-AI powered adviser. And it marks a shift that other health-tracking tech services should consider making.

Services like Garmin Ltd. and Fitbit and the Apple Watch offer a flood of numbers and scores, but little in the way of help making sense of it all. That’s where Oura Health Ltd. has an opportunity to leverage generative AI.

Earlier this week I got a “symptom radar” alert on my Oura Ring app saying that my biometrics showed “minor signs of ...

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