Sustainable Homes, AI Will Drive Luxury Housing Market in 2024

This year’s luxury housing market will be dominated by buyers clamoring for sustainable homes, according to a new Luxury Outlook Report from Sotheby’s International Realty (SIR).

Based on surveys from 550 of the company’s brokers around the globe, “sustainability showing up in mainstream considerations as part of the home search process feels different in 2024,” says Chief Marketing Officer Bradley Nelson, who spearheaded the report. “These are conversations that didn’t happen on a daily basis in 2020.”

A house in Brazil’s preserved Atlantic Forest area.

Photographer: Tarso Figueira

Luxury home buyers are indicating that they’re concerned with two issues, according to the report: whether the house is located in a higher-risk ...