Starbucks to Take AI Usage Into Account in Tech Workers’ Bonuses

Starbucks Corp. is tying most tech workers’ bonuses to how much they’re using artificial intelligence as the coffee chain seeks to improve efficiency.

A quarter of bonuses paid to tech employees will be pegged to department-wide goals that include AI adoption, according to an internal document viewed by Bloomberg News. Starbucks is tracking how many priority initiatives in its “Back to Starbucks” strategy are powered by AI, according to the document.

The directive illustrates corporations’ growing urgency to adopt AI as they hunt for ways to move faster and justify spending on the technology. As companies from crypto exchanges to ...