Spotify Embraces Creative AI While Cracking Down on Fraud

Spotify Technology SA is embracing artificial intelligence tools for creating content, but cracking down on fraudulent impersonation and spamming.

The Swedish streaming giant is introducing new policies and increasing investments to protect artists and listeners against AI generated “slop” that floods the platform, degrading the listening experience and diverting artist royalty payments to bad actors.

Spotify said it has strengthened protections for artists and is giving clearer recourse for claims of unauthorized vocal impersonation, or deepfakes that use AI to create a replica of an artist’s voice. The company is also rolling out a new spam-identification system that will proactively flag and stop recommending ...