Reddit to Launch AI-Powered Chatbot to Ward Off Search Engines

December 9, 2024, 2:00 PM UTC

Reddit Inc. is testing a new AI-powered chatbot as the social media company looks for ways to increase user interactions and keep people on its site.

The chatbot, called Reddit Answers, will help users find information, make recommendations and surface discussions from across the platform’s forums.

Reddit has been investing heavily in its search capabilities lately as it seeks to compete with traditional search engines and artificial intelligence companies that summarize information from across the web. The company in the past has struggled to help users find information on its site, which features more than 1 billion posts scattered across ...

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