OpenAI to Let Companies Customize Its Most Powerful AI Model

OpenAI is releasing a new feature that will let corporate customers use their own company data to customize the artificial intelligence startup’s most powerful model, GPT-4o.

The move comes as startups face rising competition for their AI products for business, and businesses face growing pressure to demonstrate the gains from investment in AI.

OpenAI plans to roll out the customization capability, known generally in the AI industry as fine-tuning, on Tuesday. Fine-tuning allows existing AI models to be trained on additional information about a particular sort of task or subject area. For example, a company that makes skateboards might fine-tune an AI model so that it ...