OpenAI Sprinting to Keep Up With Startups on AI-Generated Video

March 20, 2024, 11:00 AM UTC

The video circulating online of a trio of giant tusked beasts bounding through glistening white snow on a crisp day looked like something from a National Geographic documentary—except that woolly mammoths went extinct thousands of years before the invention of the video camera.

OpenAI released the 10-second clip in February to introduce Sora, its new artificial intelligence software that can turn written prompts into strikingly realistic-looking videos up to about a minute in length. The new feature, and the instant buzz around it, felt like a flashback to late 2022 when OpenAI introduced ChatGPT, upending the tech landscape ...

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