OpenAI CFO Defends Ads in ChatGPT as ‘Strong Business Model’

Jan. 21, 2026, 4:22 PM UTC

One of OpenAI’s top executives defended the company’s addition of ads to its popular chatbot ChatGPT as a way to democratize access to artificial intelligence.

The company needs to “create a strong business model,” to achieve its goal of bringing AI to the wider population, Chief Financial Officer Sarah Friar told a panel at the World Economic Forum in Davos, Switzerland on Wednesday.

“Our mission is AGI for the benefit of humanity, not for the benefit of humanity who can pay,” she said. AGI refers to artificial general intelligence, a theoretical future version of the technology that matches or ...

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