Microsoft’s CEO Says New AI PCs Will Revive PC-Mac Rivalry

May 20, 2024, 8:15 PM UTC

Microsoft Corp. Chief Executive Officer Satya Nadella is betting a new generation of computers with specialized artificial intelligence chips and faster performance will revive the long-running rivalry between Windows PCs and Apple Inc.’s Mac.

“Apple’s done a fantastic job,” Nadella said in an interview with Bloomberg Television on Monday. “We now want to bring real competition back to the Windows versus Mac.”

WATCH: Microsoft CEO Satya Nadella says he wants the company’s new AI PCs to revive the rivalry between Windows PCs and Apple Inc.’s Mac. Source: Bloomberg

Microsoft unveiled a new category of AI-focused PCs called Copilot+PC. Thanks in part to a chip dedicated to AI processing, the company said, the machines from Microsoft’s Surface line and other manufacturers will be ...

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