Meta’s Days of Giving Away AI for Free Are Numbered: Parmy Olson

July 14, 2025, 4:00 AM UTC

Like any good investor Mark Zuckerberg likes to make a return, but he’s willing to play the long game. It took a decade from spending $19 billion on WhatsApp before he finally put ads on the messaging app. Now, as he invests $65 billion this year on artificial-intelligence infrastructure and stokes a talent war to hire the field’s brightest minds, expect him to monetize that endeavor too by pivoting away from the free AI project that has left Wall Street scratching its head.

Llama is the flagship AI model Meta Platforms Inc. built to catch up with ChatGPT. Unlike those made by Alphabet Inc.’s Google ...

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