Meta Can Ride Apple’s Coattails to a Mixed-Reality Win: Dave Lee

It’s generally accepted that Mark Zuckerberg, in the two years since he renamed Facebook to Meta Platforms Inc., has done a poor job of selling his metaverse vision to the masses. The words “metaverse,” “virtual reality” and “augmented reality” have all become so tainted, in fact, that the newest arrival in the sector refuses to use any of them. Apple instead touts “spatial computing” when describing its Vision Pro headset, which is being released early next month.

Will spatial computing prove more marketable than the metaverse? Maybe. The Vision Pro release will for sure bring a renewed buzz around the mixed-reality ...