Meetings Won’t Be the Same When the CEO Starts Sending an AI Bot

April 15, 2025, 12:00 PM UTC

As chief executive officer of the transcription software company Otter.ai, Sam Liang spends a lot of time thinking about meetings. But he’d like to spend less time attending them — at least the non-critical ones — and he’s betting that other CEOs feel the same way.

Enter the “Sam-bot.”

Otter is training an AI-powered avatar on what Liang has said in thousands of meetings and written in documents since he co-founded the company nearly a decade ago. The bot, complete with a voice synthesized to sound like him, is built to handle about 90% of the minutiae and straightforward issues that arise in most ...

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