McKinsey Sees AI Surge Boosting Consulting Amid Industry Slump

McKinsey & Co. is seeing an increase in the number of clients seeking artificial intelligence-linked projects, as faster adoption of the technology helps the consulting titan and its peers boost revenue following a period of tumult.

About 40% of the New York-based firm’s client projects involve the technology, with the number of AI-related customers in the past 12 months approaching 500, Rodney Zemmel, senior partner and head of the firm’s digital business, said in an interview. He didn’t elaborate on the potential revenue from these streams.

Rodney Zemmel

Photographer: Craig Gordon/McKinsey & Company

“We believe the long- or the medium-term economic implications are very ...