Intel Unveils Server, PC Chips in Bid to Join AI Gold Rush (1)

Intel Corp., the biggest maker of personal computer processors, announced new chips for PCs and data centers that the company hopes will give it a bigger slice of the booming market for artificial intelligence hardware.

The lineup includes updated Xeon server chips — the second overhaul of that processor in less than a year — that use less electricity while boosting performance and memory, the company said in a statement Thursday. Intel’s Ultra Core chips for laptops and desktop computers, meanwhile, will let PCs process AI functions directly.

Intel CEO Pat Gelsinger is looking to AI features to help reinvigorate growth at the chip pioneer.

Photographer: I-Hwa Cheng/Bloomberg

Intel’s new product with the most to prove may be ...