Home Depot Turns to AI to Answer Online Shoppers’ Questions

Home Depot Inc. is betting on generative AI to improve online shopping — part of the big-box retailer’s efforts to revive sales and get back to steady growth.

A new tool on the home-improvement chain’s website helps answer shopper questions about specific products and projects. In the coming months, the company will also offer features like design ideas, product comparisons and recommendations.

Home Depot is looking to bring the same level of customer service from its stores to the company’s website, especially for products that people might be unfamiliar with, Jordan Broggi, executive vice president of customer experience ...