Hollywood Actors Fighting Over ‘Basic Principles’ of AI Use

One month after the Hollywood writers’ strike ended following a landmark agreement with studios to establish guardrails for how artificial intelligence is used in their work, actors are still working to reach a similar deal for their own AI protections.

“The principle that actors need to have informed consent over the creation of a digital replica and the use of that digital replica and fair compensation, that’s not negotiable,” said Duncan Crabtree-Ireland, chief negotiator for SAG-Aftra, on the latest episode of the Bloomberg Originals series AI IRL. “Those are basic principles that need to be enshrined.”

SAG, which represents about 160,000 performers, made ...