HelloFresh Is Investing $70 Million to Have AI Help Plan Dinner

Meal kit specialists HelloFresh SE is employing artificial intelligence to get more customers cooking.

The Berlin-based company announced on Monday a $70 million investment in its menu subscriptions. The funds will more than double the number of meals on offer and increase the range of star proteins such as beef and seafood. It will also bolster the use of AI technology to streamline decision making during ordering, even as the choices for recipes increase.

The refresh is taking place for customers in the US, its biggest market; the company says it will enhance product offerings in other countries at a later date. (In 2024, the ...