Google Will Expand Generative AI Tool to Select Sites on Web (1)

Alphabet Inc.’s Google will let users experiment with new features that display content created by artificial intelligence while they browse the web, as the company strives to maintain its edge in a market with new competitive threats.

Earlier this year, Google released “search generative experience,” or SGE, in which users can try an experimental version of its search engine that displays AI-generated responses above the customary list of results. The company said Tuesday the product would expand to let readers use the AI tool on websites beyond Google’s search engine to summarize longer articles and in-depth information.

The feature ...