Google Moves Deepfake Porn Sites Lower in Its Search Rankings

Google is making it harder for users of its search engine to find websites that host AI-generated deepfake pornography after months of lobbying by victims and advocates of tighter controls.

The company is lowering such content in search rankings, a spokesperson said, adding Google is “continuing to decrease the visibility of involuntary synthetic pornography in search and develop more safeguards as this space evolves.”

Offenders are employing AI tools to fabricate sex acts using real faces or bodies. Google search has been the primary traffic driver to these websites, Bloomberg reported last year, and in mid-2023 accounted for almost half ...