Instacart Falls on Report FTC Probes Its AI Pricing Tool (1)

December 18, 2025, 9:35 AM UTC

(Updates with share-price moves and details.)

Instacart shares are down 7.4% in premarket trading after Reuters reported that the Federal Trade Commission has sent the grocery delivery company a civil investigative demand.

  • The FTC is seeking information about the company’s Eversight pricing tool, Reuters reports, citing two sources familiar with the matter
  • The FTC declined to comment but told Reuters it is “disturbed” by what it has “read in the press about Instacart’s alleged pricing practices”
  • In a blog post dated Dec. 18, Instacart said recent reports “inaccurately blurred together fundamentally different things: A/B price tests, dynamic pricing, and ...



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