F1’s Nico Rosberg Backs AI Startup Making ‘Stupid’ Robots Smart

Jan. 20, 2025, 5:00 AM UTC

Sereact, a German startup that makes AI software for robots, has raised €25 million ($25.7 million) to find ways to apply its technology to areas beyond logistics and manufacturing.

The round was led by early Spotify-backer Creandum AB, and includes angel investment from former Formula 1 World Champion Nico Rosberg and ex-DeepMind Technologies Ltd.’s Mehdi Ghissassi. Investors Point Nine Capital, Air Street Capital LLP and Helsing GmbH’sTorsten Reilalso participated.

The Stuttgart, Germany-based company, whose name derives from “sense, reason, act,” develops software that allows industrial robots to perform tasks they haven’t been explicitly trained ...

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