EU Rules for Most Powerful AI Models Go Into Effect: Explained

Companies building the largest AI models, including Google, Microsoft and OpenAI, have a new set of regulations to follow in the EU, starting Aug. 2.

The world’s most comprehensive AI regulation went into effect earlier this year. The EU AI Act aims to protect consumers from the technology’s harms by focusing on risks to individuals—with higher-risk uses facing more obligations.

The European Union’s approach stands in stark contrast to the US, where President Donald Trump in July released a broad AI plan that’s largely hands-off in regulating the technology—aside from a call to remove what he described as ...