Elite Travel Agents Are Using AI to Sell Vibes, Not Destinations

The best way to gauge the success of a vacation is how you feel when it ends. So as pop culture becomes more aware of “the vibe economy”—the idea that consumers are willing to pay more to feel a certain way—it’s no surprise that travel professionals are hoping to capitalize on it.

On Feb. 13, bespoke travel outfitter Black Tomato is launching a new digital tool called the “Feelings Engine” to help travelers identify destinations that will make them feel relaxed, reinvigorated, inspired, excited—or whatever emotion they’re seeking. Co-founder Tom Marchant calls it a “return to the company’s roots,” noting that when ...