China’s Netflix Expects AI to Create Bulk of Shows in Five Years

April 20, 2026, 9:04 AM UTC

IQiyi Inc. expects AI to create the bulk of its films and shows in five years, a monumental industry shift that spurred the Netflix-style streaming service to begin the biggest corporate overhaul since its 2010 inception.

The Beijing-based company plans to convert its video app and website into more of a social media destination that hosts mainly AI-generated content as video models mature, founder and Chief Executive Officer Gong Yu said in an interview at iQiyi’s annual content showcase. As part of that transition, iQiyi officially debuted the Nadou Pro suite Monday — an AI toolkit it said can handle ...

Learn more about Bloomberg Law or Log In to keep reading:

See Breaking News in Context

Bloomberg Law provides trusted coverage of current events enhanced with legal analysis.

Already a subscriber?

Log in to keep reading or access research tools and resources.