Capita Taps AI for Targeted Army Recruitment, Submarine Training

Capita Plc is accelerating the use of artificial intelligence to create targeted army recruitment campaigns on social media and to train submarine crews.

The Recruiting Partnering Project with the British Army uses generative AI technology to identify trends in propensity to join the army and build tailored campaigns based on that information, the digital services company said in a statement on Friday. In its contract with the Royal Navy, Capita is using the metaverse for submarine qualification training.

Capita is exploring further opportunities to deploy AI technology within other contracts, including in its Transport for London partnership in areas ...