Canada to Restrict Use of Personal Data for Custom Prices (1)

The Canadian government is proposing stricter privacy rules that would limit businesses from using personal data to charge consumers higher prices, while giving individuals more power over their own information.

Prime Minister Mark Carney’s government released legislation on Monday to update the country’s privacy laws. Artificial Intelligence Minister Evan Solomon said the changes would restrict so-called surveillance pricing but stop short of banning it.

“Companies should not have the ability to use your behavior, your location, your profile, your vulnerabilities, or your personal information to charge unfair prices. Your personal information should not be used against you for price ...