Battle With X Over Starmer Deepfake Highlights UK Election Worry

March 15, 2024, 2:00 PM UTC

The social media company X’s refusal to take down a deepfake audio clip of UK opposition leader Keir Starmer has raised alarm bells in the Labour Party about the risk of disinformation ahead of the general election.

The fake recording portraying Starmer verbally abusing staff was released on the first day of Labour’s annual conference in October. X ignored requests from Labour officials to take down the content, people familiar with the matter said. The clip got about 1.5 million views within days on X and was widely seen as the first major deepfake moment in British politics.

A deepfake audio clip of UK opposition Labour Party leader Keir Starmer raised fears about the risk of disinformation influencing the upcoming general election.
Photographer: Chris Ratcliffe/Bloomberg

X’s ...

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