Apple’s Scramble to Add AI Will Take Years to Pay Off: Power On

Apple finally unveiled its AI effort this week, alongside minor upgrades to its operating systems. But the new Apple Intelligence features probably won’t do much to supercharge iPhone sales this year.

Previously in Power On: Apple’s AI push sets the stage for everything from AR glasses to home robots.

Apple’s Long Game

WWDC presentation playing at Apple Park campus.

Photographer: David Paul Morris/Bloomberg

At Apple Inc.’s Worldwide Developers Conference on Monday, the company showed the results of its mad scramble to build a sophisticated new platform: Apple Intelligence.

The set of new features weaves AI into much of Apple’s software, promising to help users handle everyday tasks with less effort. Apple is betting that ...