Apple Will Need to Change in Order to Thrive in AI Era: Power On

Apple was caught flat-footed in the generative AI race, and the company will need to change its strategy if it wants to catch up. Also: The misguided attempt to differentiate the iPad from the Mac; get ready for a new AirTag; and Apple banks on Asia to make the Vision Pro a success.

Last week in Power On: The insiders poised to take over the top roles at Apple.

The Starters

A customer uses the iPhone 15 Pro.

Photographer: Krisztian Bocsi/Bloomberg

Apple Inc. has faced its share of challenges during Tim Cook’s tenure, but none may be bigger than the one it’s contending with now: the need to come from behind ...