Apple in Talks to Use Baidu AI in Chinese iPhones, WSJ Says (2)

Apple Inc. has discussed using Baidu Inc.’s generative artificial intelligence in iPhones and other devices within China, the Wall Street Journal reported, a potentially big win for the domestic search leader.

Apple has held initial talks about using Baidu’s generative AI technology in its gadgets, the Journal said, citing unidentified people familiar with the matter. The US company sought a local partner because regulators there must vet all AI models, the newspaper added.

Baidu is considered one of the leaders in AI in China, where startups and tech giants are investing billions on developing their own answers to ...