AI Use in Political Ads Would Have to Be Divulged Under FCC Plan

Federal regulators on Thursday proposed that broadcasters be required to disclose when they run political ads that use AI-generated content. But it was unclear whether the plan could take effect before the November elections.

The Federal Communications Commission voted 3-2 on a proposed rule that broadcast stations be required to ask candidates whether their ads include AI-generated audio, video, or images. A radio or TV station would need to label ads that use artificial intelligence to showcase candidates for federal and state offices, as well as those that promote particular viewpoints on political issues.

The commission didn’t say whether it ...