AI Usage Quickly Broadens From IT to HR and Marketing in Survey

Nov. 20, 2024, 6:28 PM UTC

The use of generative artificial intelligence has quickly become ubiquitous across various types of jobs over the past year, spreading from information technology to areas like human resources, according to a survey of 800 business leaders at large corporations.

About 72% of decision makers reported that generative AI is used at least once a week, up from 37% in 2023, the first year of the survey, according to a report by the Wharton School of the University of Pennsylvania and marketing consulting firm GBK Collective.

Adoption picked up in areas that had a slow start last year, including HR ...

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