AI Is Splitting the Job Market in Two, PwC Study Shows

Artificial intelligence is pulling the global labor market in two opposite directions, rewarding companies that use AI to enhance human skills, while leaving those who use it merely to cut costs further behind, a new study suggests.

Roles requiring specific AI skills increased almost eight times faster than the total job market in 2025, according to a PricewaterhouseCoopers LLP study. Such roles are also seeing higher wage growth, the PwC 2026 AI Jobs Barometer report showed.

Jobs that can use AI to amplify human skills such as creativity and judgment are rising the fastest, with PwC naming radiologists and recruiters ...