Adobe to Charge Less Than OpenAI for Image Generation Tool

Adobe Inc. unveiled pricing for its new generative artificial intelligence imaging tool, Firefly, which will cost less than OpenAI’s competitor service.

Subscribers to Adobe’s creative software will have an allocated number of image generations included in their plans. To produce more images without delay, they will have to pay about 5 cents per creation.

That’s cheaper than OpenAI’s image-generating system Dall-E, which gained viral success late last year, and charges about 13 cents per credit on the web. It’s more expensive than Stability AI, which costs about a cent per generation.

The highest-tier Adobe subscription will include 3,000 ...