Accounting firms investing in AI steadily, slowly

Mid-Tier Accounting Firms Steady, Slow in Gen AI Investment

Six of the largest mid-tier accounting firms are taking investment in generative AI at a slow pace compared to their Big Four counterparts.

The Big Four accounting firms have preached widely about getting AI throughout their operations, integrating it into their DNA. PwC, Ernst & Young, and KPMG have each committed $1 billion or more for generative AI. KPMG has pledged to put the tool in the hands of its 270,000 employees worldwide and Deloitte developed a series of tools to help staff prepare US tax reports.

In contrast, mid-sized firms—which ...