Turkish Regulator Slaps $36 Million Antitrust Fine on Frito-Lay

The Turkish unit of PepsiCo Inc. subsidiary Frito-Lay was saddled with a 1.3 billion liras ($36 million) penalty after the country’s antitrust regulator concluded a probe into the division.

Frito-Lay, which offers popular snack brands such as Doritos, Ruffles and Cheetos, will also have to begin allocating a section of its stands to rival brands if those competitors don’t have their own presence in smaller stores, the Turkish Antitrust Board said on Saturday.

The regulator is hoping that by allowing these smaller rivals to more easily enter stores that are less than 200 square meters (2,153 square feet) it ...