Transcript: Mark Bergen on Threats to the Online Ad Industry

For years, online advertising was this huge, money printing business for the internet giants. They still make a ton of money, of course, but fortunes appear to have dimmed. Part of the story is macro. But also part of it is the dominance of Apple over the entire ecosystem, and its decision to restrict data that can be collected on end users. On this episode, we talk about this dynamic with Bloomberg reporter Mark Bergen, who is the author of a new book Like, Comment, Subscribe: Inside YouTube’s Chaotic Rise to World Domination. This transcript has been lightly edited for clarity ...