The NIL Era: Paying NCAA Athletes Is Changing Sports (Podcast)

College sports is closing out the first year of the name, image and likeness era for athletes.

Since July 1 2021, athletes have been free to earn money from marketing deals on their NIL rights, including through endorsements, appearances, modeling, and hosting camps. One UCLA basketball player even launched his own cryptocurrency. The right of publicity now belongs to collegiate athletes. This comes after decades of strictly enforced rules barring student athletes from receiving any compensation beyond the value of their scholarships.

NIL rights mark an inflection point in both college sports broadly, as well as ...