Temu is at risk of being fined for breaching European Union consumer-protection law, adding to the e-commerce platform’s regulatory problems a week after the bloc opened a separate investigation into whether it’s doing enough to combat illegal sales.
The European Commission and national regulators, including Belgium, Germany and Ireland, jointly demanded that the platform halt “problematic practices” that have the potential to mislead consumers and are in violation of the EU’s product safety rulebook, it said in a statement on Friday.
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These activities include posting fake discounts ...
