Taylor Swift Signals a Healthy Handbag Market, Michael Kors Says

Sept. 16, 2024, 6:46 PM UTC

Fashion designer Michael Kors told a federal judge that competition in the handbag market is so robust and varied that he first learned about one brand only when he saw a photo of a bag on Taylor Swift’s arm.

“When I looked at the brand, the website crashed immediately,” Kors testified about Aupen, the label behind a breakout celebrity bag from last year that has also been carried by Jennifer Lawrence, Kylie Jenner and Olivia Rodrigo.

Kors was on the witness stand Monday in the second week of a hearing that will decide the fate of a ...

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