Red Bull Hit by In-Depth EU Antitrust Probe Into Sales Curbs (1)

Red Bull GmbH risks hefty European Union antitrust fines after regulators hit the energy drinks giant with a full-scale probe into allegations it flouted the bloc’s competition rules.

The EU’s antitrust arm said it suspects Red Bull may have developed a strategy to “restrict competition from energy drinks larger than 250ml” regarding sales across sites such as supermarkets and petrol stations.

“We want to see if these practices may be keeping prices high and limiting choice of energy drinks for consumers,” EU competition chief Teresa Ribera said, adding that the probe is part of a wider push to “enforce competition ...