On a recent evening in New York, Pedro Saavedra is hunting tomatoes. He turns on his iPhone flashlight and steps into the back of a dark, climate-controlled trailer, where hundreds of boxes are stacked to the top. He slides through a small gap between the crates and plays his light over the goods, opening a few boxes to check out the merchandise. He was lured here by the promise of a good deal. Each 25-pound box of tomatoes has been marked down from $35 to $24. Now he knows why. Even with the dim phone light, he can see a ...
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